The Ibit Guerrilla

Branding. A company specialized in ringtones and other downloadable content for cell phones needed a new face that would catch teenagers' attention. That's how IBIT was born from scratch as a fun and trendy brand.

Guerrilla Campaign. After designing a friendly brand, we needed to get our potential users to visit our page. Having a very low budget, the strategy was a Guerrilla campaign. Actors dressed up like boring, old-fashioned parents would circulate information about a new threat to young minds. These flyers were distributed at high schools to students and had the message: "Don't let your children visit www.ibit.com.ec." The result was large numbers of young visitors who started downloading IBIT content right away.

Ibit: Mass. Save The Family. My grandchildren don't go to Mass. Don't let your children visit www.ibit.com.ec.

Ibit: Weird Ideas. Save The Family. He has weird ideas in his head, he wants to live by himself. Don't let your children visit www.ibit.com.ec.

Ibit: Sundays. Save The Family. My daughter doesn't have lunch at home on Sundays anymore. Don't let your children visit www.ibit.com.ec.

Ibit: Internet. Save The Family. Internet and cell phones are nothing but a sin. Don't let your children visit www.ibit.com.ec.