The Challenge. Chochitos Snack is a 100% natural snack that provides 20% of the daily value of protein that children need to be strong and healthy. This new nutritious product needed to attract young consumers through a fun image that conveys energy and great taste.
The Solution. The final brand image is lively and colorful with bold, strong, playful and friendly characters that are always shown in action, super-hero poses.
Packaging. To take the concept one step further, the Chochitos Snack packs show our characters with a mouthful of their favorite source of protein and strength. Here's a look of the 20g Chochitos Snack presentations in 3 great flavors: Spicy, Regular and Lemon.
