Here, some examples of the BTL work we did for Nissan at Draftfcb Ecuador.
Nissan with GPS. Quito is a city with a lot of traffic signs problems. We used this chaotic situation by placing street name signs considerably bigger making them easier to find and read. Nissan became the pioneer in communicating the GPS advantages and sales of cars with GPS included increased drastically.
X-Trail with Sunroof. To promote the new Nissan Xtrail with Sunroof we placed signs in Interprovince Highways that pointed to Constellations (Ursa Major, Corona Australis) to emphasize the benefit of the wide sunroof visibility.
