The North Pole breaks commercial relations with Ecuador

This campaign started with a newsletter by Santa himself from the North Pole stating that they wouldn't visit Ecuador because TodoHogar's promotions are giving them too much of a hard time. After that we organized protests by elves and raindeers against exploitation. The awareness generated was unexpected and created a lot of traffic to the TodoHogar stores. The happy ending of this story is a final Ecuador/North Pole reconciliation agreement and one more year Santa could go to Ecuador for Xmas.